Next-gen TV to usher in viewer tracking and personalized ads along with 4K broadcasts

The new US digital TV standard includes closer tracking of viewing habits and could be a privacy nightmare

from PCWorld https://www.techhive.com/article/3268635/smart-tv/next-gen-tv-to-usher-in-viewer-tracking-and-personalized-ads.html#tk.rss_all
via IFTTT